Branding · Identity Design
A comprehensive rebranding of Anthropologie — covering competitive analysis, mission and tagline development, logo design and usage guidelines, and full brand applications.
This project incorporates the full process of rebranding a company — from estimate and scheduling through brand research and competitive analysis, mission statement and tagline development, logo design and refinement, logo usage guidelines, and final brand applications.
Tag Line: Cultural Curiosity
Mission Statement: Anthropologie offers an escape to a unique retail experience. With exquisite women's fashion crafted from natural materials, we strive to help you feel confident and elegant by igniting your cultural curiosities.
Four process books documenting the full journey: research and analysis, logo development, usage guide, and brand applications.
